Friday, May 27, 2016
Cooper: A Rescue Dog's Tale Helps Pets in Need
Gina Dial, Vice President of Sales and Marketing for John Paul Pet, wanted to rescue Cooper, a one-and-a-half year-old Australian Shepherd. She utilized her social media network in order to help rescue Cooper. Once she realized how social media can aid pets in need, she inspired John Paul Pet to create the Passionate Animal Lovers (PALS) program. The PALS program encourages people to join their state's respective Facebook page and share lost and found pets as well as pets needing forever homes. You can find your stat'e PALS Facebook page HERE. For every person who joins the PALS Facebook group, John Paul Pet will donate $1 to the Morris Animal Foundation, up to $5,000.
Cooper's story resonates with people because it is all too common. Through no fault of his own, Cooper was adopted, returned, placed with an elderly person who became unable to care for him, and spent time in a foster home before finding his forever home. Millions of other animal companions enter shelters each year. In fact, according to the ASPCA, approximately 3.9 million dogs and 3.4 million cats enter shelters annually in the United States. Sadly, approximately 2.7 million pets in shelters are euthanized each year. These statistics really break my heart.
John Paul Pet understands the importance of teaching children about animal rescue at an early age. They sought a way to make Cooper's story fun as well as educational for kids. To make their idea a reality, John Paul Pet reached out to James S. Martinez at Helping Tales Publishers.
Cooper: A Rescue Dog's Tale tells Cooper's story from beginning to end, with him finding a forever home in Bulverde, Texas with two other dogs, thanks to Dial's social media outreach efforts. In a press release, Dial said, "This experience was a reminder that it only takes a phone call, a Facebook posting, telling a friend, or sharing a story with a stranger. I hope this inspires all of us to stop and think twice when we see a pet in need. One little thing could mean the difference between life and death for a homeless pet."
Not only does Cooper: A Rescue Dog's Tale educate children about the importance of pet adoption, it also helps shelter pets. Ten percent of the profits from book sales go to animal rescues and shelters across the country.
With its beautiful illustrations and rhyming story, Cooper: A Rescue Dog's Tale is the perfect book for kids or adults who are kids at heart!
You can purchase the book on Amazon for $6.99. Animal rescues and shelters interested in purchasing the book at a discount for resale can contact Helping Tales Publishers.
About John Paul Pet: John Paul DeJoria, co-founder of John Paul Mitchell Systems, banned animal testing for his products 30 years ago, revolutionizing the salon industry. John Paul's expertise in skin and hair care led to research in new standards for pet grooming, which led to the creation of John Paul Pet products. The company supports programs benefiting animals, such as Best Friends Animal Society, the California Wildlife Association, PAWS, Morris Animal Foundation, and the Humane Society of the United States.
Follow John Paul Pet on Facebook, Twitter, Pinterest, Instagram, Google+, and YouTube.
About Helping Tales Publishers: Helping Tales Publishers aims to help those in need. A portion of all of their book sales go to select charities throughout the United States. The company was founded by James S. Martinez and Timothy T. Civick after they created and published their first book to help meet the needs of a non-profit organization. To date, Helping Tales has published six books.
FTC Disclosure: I received a complimentary copy of, "Cooper: A Rescue Dog's Tail" for a fair and honest review. Receiving the book did not influence my opinions. All opinions expressed on Fur Everywhere are my own.